British Embassy in Ethiopia hosts Amref Health Africa’s rebrand launch

British Ambassador in Ethiopia giving a speech

British Ambassador in Ethiopia giving a speech

A high-level reception was hosted by the British Ambassador in Ethiopia, HE Greg Dorey at his residence in Addis Ababa to launch Amref Health Africa’s new brand. The event was held on July 15, 2014 and was attended by numerous dignitaries, including the Federal Minister of Health Dr Kebede Worku; African Union Commissioner for Social Affairs Dr Mustapha Kaloko, ambassadors, high commissioners as well as heads of missions, and representatives from various institutions, including the World Health Organisation.

Ambassador Dory said he was happy to host the reception for an organisation as reputable as Amref Health Africa.  He appreciated Amref Health Africa’s achievement since its inception in 1957 as a leading health development non-governmental organisation reaching communities across Africa.

Mr Kebede expressed his gratitude to Amref Health Africa for its work in the country and asked for further engagement, particularly in improving community health service delivery, institutionalising the health extension programme, extending community TB programmes being implemented in the Afar Region, and continuous engagement in improving maternal and child health. In addition, he asked for scaling up of medical outreach services provided by the organisation.

Dr Florence with the FMOH State Minister Dr Kebede and the British Ambassador

<p class="caption-underbar" text-align:="" justify;"=""> Dr Florence with the FMOH State Minister Dr Kebede and the British Ambassador

Dr Florence Temu, Country Director of Amref Health Africa in Ethiopia, emphasised in her speech that the new name was necessitated by the growing scope of the organisation, which went beyond performing medical research. “We came to realise that the name AMREF – African Medical and Research Foundation – no longer represented the work that we do.”  She also underlined that Amref Health Africa still holds the same vision of lasting health change in Africa.

“We came to realise that the name AMREF – African Medical and Research Foundation – no longer represented the work that we do.” - Dr Florence Temu, Country Director of Amref Health Africa in Ethiopia

Amref Health Africa international Board member Dr Tewabech Bishaw, appreciated the Government of Ethiopia, and especially the Federal Ministry of Health, for assisting and recognising the work that Amref Health Africa is doing in terms of influencing health policy and practice, particularly at community level. On behalf of the Ethiopia Advisory Council and the International Board, Dr Tewabach expressed her gratitude to community members, partners, members of the diplomatic corps, non-governmental organisations and the private sector for supporting Amref Health Africa.

Amref Health Africa in Ethiopia handed over certificate of appreciation to the British Embassy, the Federal Ministry of Health, and Regional Health Bureau during the launch.