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Don't be all talk on #GivingTuesday


Grab a deal on a new phone this #BlackFriday? We aren’t the only ones obsessed with upgrading our gadgets. In Africa, mobile phones are not just a cool toy, but a valuable lifeline. 

Many Community Health Volunteers rely on their mobile phones to 
record basic health information and make referrals, as well as keep them up to date on training techniques. Mobile phones improve access to quality maternal health services, so women in rural communities can safely give birth to healthy, happy babies.
Makueni is one of most remote counties in Kenya, with 67% of the population living below the poverty line. In places like Makueni, women and children are hugely affected by inadequate health services and rely on Community Health Volunteers to provide basic support, medicine and treatment. 
Amref Health Africa has been working in Makueni since 2012, improving maternal health services and helping prevent childhood disease and malnutrition. So far, our Mama na Mtoto wa Afrika project has reached nearly 30,000 women and over 25,000 children under the age of five.
On #givingtuesday 2016, we asked the public to help upgrade healthcare in Africa by donating £5 which can buy a simcard for a Community Health Volunteer. 
It may not be #givingtuesday today, but it doesn't mean you have missed your opportunity to help save the lives of mothers and babies across sub-Saharan Africa by keeping Community Health Volunteers connected. You can donate your £5, here:

Our Trusts & Foundations Officer, Steph, has recently visited Makueni to see the Mama na Mtoto wa Afrika project in action. There, she met Serah, a Nursing Officer and Munini, a Community Health Volunteer.


What is #givingtuesday?


Following the huge retail sales on Black Friday and Cyber Monday, the campaign on 29 November offers an alternative to the shopping frenzy and encourages people to do good stuff for the charities and causes they care about.
In 2015, #givingtuesday broke a Guinness World Record for the most online donations in 24 hours, as people gave away £35 million to good causes. Online donations raised £6,000 a minute for UK charities with more than 1,400 organisations and hundreds of thousands of people connecting with the movement.
You can read more about #givingtuesday, by visiting
Our 2016 story featured on the #givingtuesday website, here.