Amref’s Afya Kamilifu Project in collaboration with Tanzania Communications Development Centre (TCDC) in Simiyu region conducted community awareness through Public Announcement (PAs) from 15th to 28th February2021 in Bariadi Town Council, Bariadi District, Itilima District and Maswa District.

The awareness campaign focused on sensitization and demand creation on the utilization of HIV/AIDS health services provided in health facilities including HIV testing, care and treatment and viral load suppression services. The messages targeted men aged 25 to 35 years, adolescent girls, pregnant women and traditional healers. About 69,494 people were reached in 3 districts of Bariadi, Itilima and Maswa in Simiyu region.