Achieving Rapid Behaviour Change in the midst of the COVID-19 Pandemic

Achieving Rapid Behaviour Change in the midst of the COVID-19 Pandemic

 Hygiene Behaviour  Change Coalition  program  implemented in Kenya, Uganda and Tanzania

Presented by Lilian Kamanzi Mugisha – Communications & Fundraising Manager Amref Health Africa in Uganda

• Since May of 2020, Amref Health Africa has been at the forefront of the COVID-19 response in sub-Saharan Africa.
• The COVID-19 pandemic created an increased need for our unique expertise: not just in responding to the pandemic, but in strengthening health systems in a sustainable way – an essential step in preparing for future public health emergencies.
• As an organisation we reprogramed , raised emergency funds from various donors to enable us support  the Ministries of Health call towards preventing , managing and controlling the spread of COVID-19.
• Both from COVID-19 itself and from conditions exacerbated by the pandemic, we launched ambitious interventions with in Kenya, Tanzania and Uganda. Noting that each country  was approaching the pandemic differently it was important to  accelerate messages that create  Rapid behavioural change